BlackBerry PlayBook users probably recall paying more than Android and iOS users for apps. In fact, high-quality games were often priced at $6.99, with many apps priced at $2.99 and $1.99. I paid $6.99 for Spider-Man Total Mayhem HD, before the price was dropped to $0.99. Because PlayBook OS had a smaller user base than Android and iOS, developers increased the price of apps to cover their cost of development.
With BlackBerry 10, this disadvantage for BlackBerry users is now gone. In fact, BB 10 users can often purchase apps for less than Android and iOS users. For example, BlackBerry worked with Rovio to make Angry Birds Star Wars available for free (it is priced at $0.99 on iOS and WP 8).
Thanks to a Gameloft sale, BB 10 users can download N.O.V.A. 3 and Modern Combat 4: Zero Hour for $0.99 each (they are priced at $6.99 on Android and iOS). In fact, N.O.V.A. 3 was available for free in North America for one weekend, and is currently free in certain countries in Asia. Recently, Animoog was priced at $0.99 for the first week, before it was moved back to its regular price of $9.99.
Overall, it appears the days of BlackBerry users paying more than Android and iOS users for apps are over. Thanks to BlackBerry’s focus on partnerships, one of the obstacles to becoming a BlackBerry 10 user has been removed.
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